Compare how AI website builders handle your data, GDPR compliance, cookie policies, and privacy features. Know exactly what happens to your visitors' information.
When you use an AI website builder, you're trusting the platform with two categories of sensitive data: your own business data (content, customer information, analytics, and payment details) and your visitors' data (IP addresses, browsing behavior, form submissions, and cookie data). How each platform collects, stores, processes, and potentially shares this data has real legal and ethical implications for your business. With privacy regulations like GDPR in Europe, CCPA in California, and similar laws in dozens of other jurisdictions, non-compliance can result in significant fines and reputational damage.
AI website builders present unique privacy considerations that go beyond traditional website hosting. The AI generation process itself involves processing your business description, industry category, and content preferences, which means the builder is collecting data before your site even goes live. Additionally, many AI builders use your site's data to improve their AI models, which raises questions about data usage and consent. In this comparison, we evaluate the privacy practices of the major AI website builders across five critical dimensions: data collection scope, data storage and security, GDPR and regulatory compliance, cookie and tracking policies, and data portability and deletion rights.
Wix processes data under both its own privacy policy and the privacy policies of its various integrated services (Wix Payments, Wix Analytics, etc.). As an EU-based company with headquarters in Israel, Wix is subject to GDPR and has implemented comprehensive compliance measures. Wix collects your business information, site content, visitor analytics, and payment data. The AI generation feature processes your business description to generate site content. Wix states that it does not sell personal data to third parties, but it does share data with service providers for hosting, payment processing, and analytics. Wix provides a GDPR-compliant cookie banner, data export tools, and account deletion capabilities. For detailed information, read our Wix AI review.
Framer, based in the Netherlands, benefits from strong EU privacy regulations by default. Framer collects minimal data compared to most competitors: site content, visitor analytics (through built-in analytics or integrated third-party tools), and account information. Framer's AI features process your prompts to generate site designs, and the company states that this data is used to improve its AI models unless you opt out. Framer does not include advertising on your site by default, which means fewer third-party trackers. Data export and deletion are available through account settings. Framer's privacy approach is notably more minimal than most competitors, which privacy-conscious users generally appreciate. Check our Framer AI review.
Hostinger is headquartered in Lithuania and operates under EU privacy regulations. The company collects standard account data, site content, and visitor analytics. Hostinger's AI features process your business description to generate site content, and the company states that this data is used solely for site generation and not for training AI models. Hostinger provides GDPR-compliant tools including cookie consent management, data export, and account deletion. The company's privacy policy is clearly written and relatively concise compared to some competitors. Hostinger also offers built-in privacy-focused features like GDPR-compliant contact forms that include proper consent checkboxes. See our Hostinger AI review.
Squarespace is a US-based company subject to US privacy laws, but it serves a global customer base and offers GDPR compliance tools. Squarespace collects account data, site content, transaction data, and analytics. The AI features use your input to generate initial site content, and Squarespace states that this data may be used to improve its services. Squarespace provides cookie banner tools, data export capabilities, and account deletion. One consideration is that Squarespace uses more third-party integrations than some competitors (for payments, analytics, etc.), which means more parties may have access to your visitors' data. Read our Squarespace AI review.
| Privacy Feature | Wix AI | Framer AI | Hostinger AI | Squarespace AI |
|---|---|---|---|---|
| GDPR Compliant | Yes | Yes | Yes | Yes (tools) |
| CCPA Compliant | Yes | Yes | Yes | Yes |
| Cookie Banner | Built-in | Manual | Built-in | Built-in |
| Data Export | Yes | Yes | Yes | Yes |
| Account Deletion | Yes | Yes | Yes | Yes |
| AI Data Opt-Out | Limited | Yes | Yes | Limited |
| Minimal Tracking | No | Yes | Moderate | No |
| Privacy HQ | Israel/EU | Netherlands | Lithuania | USA |
Regardless of which AI website builder you choose, there are several steps you should take to protect your visitors' privacy and ensure regulatory compliance. First, configure a proper cookie consent banner that lets visitors accept or reject non-essential cookies before any tracking scripts load. Most AI builders offer built-in cookie tools, but you may need a third-party solution like CookieYes or OneTrust for more granular control. Second, minimize the number of third-party scripts on your site. Each analytics tool, chat widget, or social media embed adds tracking capabilities that you need to disclose and manage. Third, use privacy-friendly analytics alternatives like Plausible or Fathom instead of Google Analytics if you want to reduce tracking while still getting useful traffic insights.
Fourth, ensure your contact forms include proper consent checkboxes if you plan to use the submitted data for marketing purposes. This is a legal requirement under GDPR and a best practice everywhere else. Fifth, write a clear, comprehensive privacy policy that explains exactly what data you collect, how you use it, who you share it with, and how visitors can exercise their data rights. You can use our site's privacy policy as a template. Sixth, regularly audit the third-party scripts and integrations on your site to ensure you're not inadvertently tracking more data than you realize. Over time, as you add new tools and features, it's easy to accumulate tracking scripts that you've forgotten about.
It varies by platform. Some builders like Framer and Hostinger allow you to opt out of AI model training, while others may use your data to improve their services by default. Check the specific builder's terms of service and privacy policy for details about AI training data usage. If this is a concern for you, look for builders that explicitly state they don't use customer site content for model training, or that offer a clear opt-out mechanism.
If your website tracks visitors using cookies or similar technologies, and you have visitors from the European Union, the United Kingdom, or California, then yes, you legally need a cookie consent banner. Most AI website builders set some cookies by default for analytics, session management, or functionality. Even if you don't intentionally add tracking, your builder's built-in features may set cookies. The safest approach is to always include a cookie banner and let visitors choose their consent level.
Keep your AI-built website secure with best practices and platform comparisons.
Answers to the most frequently asked questions about AI website builders.
Where AI website building technology is headed and what it means for you.